Fashion Programme: call is open

Fashion Programme 2025

Category: Calls for proposals
Publication date:

The call for projects for WBDM’s 2025 Fashion Programme is now open.

Submit your application before 08.09.2024.

What is the Fashion Programme?

Since 2017, WBDM has been supporting fashion projects that are already well established on the Belgian market by giving them access to development tools tailored to their needs, their international ambitions and the reality of the market.

What support is available?

In 2025, WBDM is offering

  • A project grant (from €10,000 to €35,000) to 5 fashion companies for their international development. This aid must be used to consolidate an export project that is already under development.
  • Personalised support with a professional coach to enable 6 designers to perfect their international development strategy (image, positioning, communication, collection plan, partner search, etc.), awarded through coaching grants of €4,000 excluding VAT.

Brands eligible for our support must have their head office, a subsidiary or a branch in Wallonia or Brussels.

Selection criteria

The criteria may vary depending on the grant applied for and concern:

  • the number of collections produced;
  • the number of sales outlets in Belgium and abroad;
  • international development strategy;
  • communication strategy;
  • the team in place.

Particular attention will be paid to sustainable development efforts, although this will not be a selection criterion.

Dates to remember
  • 20.08.2024: information session
  • 8.09.2024: deadline for submitting the application online
  • from 30.09.2024: announcement of the pre-selection results
  • 15.10.2024: presentation to the international jury for the 4 grants applications
  • 17.10.2024: presentation to the WBDM team for coaching applications
  • 1.12.2024 – 30.11.2025: duration of the programme
  1. Find out the details of the rules (document only in French).
  2. Prepare the documents and answers to the questions of the form (only in French) offline first.
  3. Complete the online form and submit it by 8.09.2024.
Practical details
  1. The online form can only accept documents of up to 5MB per item (for larger documents, send via WeTransfer).
  2. The online form regularly encounters technical problems with Apple tools, so use other media instead when submitting it.
  3. The online form does not allow responses to be saved for several days. Once completed, it must be sent without leaving it and without interrupting the connection.

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