Fashion Programme: call is open

Fashion Programme 2027

Category: Open calls
Publication date:
Marie Adam-Leenaerdt FW25 (c) Catwalkpictures

The call for projects for WBDM’s 2027 Fashion Programme is now open.

Submit your application before 20.09.2026.

What is the Fashion Programme?

Since 2017, WBDM has been supporting fashion projects that are already well established on the Belgian market by giving them access to development tools tailored to their needs, their international ambitions and the reality of the market.

What support is available?

In 2026, WBDM is offering

  • A project grant (from €10,000 to €35,000) to 5 fashion companies for their international development. This aid must be used to consolidate an export project that is already under development.
  • Personalised support with a professional coach to enable 6 designers to perfect their international development strategy (image, positioning, communication, collection plan, partner search, etc.), awarded through coaching grants of €4,000.
Collection My Nation Bears Your Name EL TAYEB NATION - Ib Kamara- Dazed and confused
Eligibility

Brands eligible for this support must have their head office, a subsidiary or a branch in Wallonia or Brussels, and must have a bank address (bank details) corresponding to that location.

Selection

Eligible applications (those meeting the terms and conditions) that are relevant to the programme’s objectives are submitted to a pre-selection committee. This committee will shortlist the strongest applications, which will then be presented either to the international jury or to the WBDM team. The international jury is made up of external experts (from the worlds of fashion, business, the press, institutions, etc.).

The jury assesses the potential for international development, the coherence of the project, the brand’s positioning and overall viability. Attention will also be paid to efforts in the area of sustainable development, although this is not a selection criterion.

KINAMANIA, Joplin Gold © Ribal Zahr
Dates to remember
  • 20.09.2026: deadline for submitting the application online
  • from 30.09.2026: announcement of the pre-selection results
  • between end-october and mid-november 2026: presentation to the international jury for the 5 grants applications and to the WBDM team for the 6 coaching applications
  • 1.12.2026 – 30.11.2027: duration of the programme

Read the complete call document.

Applications
  1. Please read the full details of the rules for participation.
  2. Prepare your answers to the questions on the form and the supporting documents offline (see checklist).
  3. Complete and sign the de minimis declaration.
  4. Once everything has been prepared and is ready, complete the online form and submit the full application by 20 September 2026.
Practical details
  • The online form cannot be saved whilst you are filling it in (in the event of an internet connection failure or a long wait, your answers will be lost). You are therefore advised to prepare your answers and supporting documents offline and to submit everything in one go.
  • Please note that each document attached to the form must not exceed 5MB.
  • Please read the guidance on preparing your application carefully.
  • The application documents are available in French only. Answers may be written in English, and presentations to the selection panel may also be given in English.
Contact

Aline Lermusieaux, +32 24218209

20 Years
Promoting Creative Minds

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