The Hyères Festival promotes young artists in the fields of fashion, photography and fashion accessories.Each year, the festival organises three competitions as well as exhibitions, conferences and panels, held at the villa Noailles and in the city Hyères.

These competitions highlight ten fashion designers, ten photographers and ten accessories designers, who are selected by a jury of experts of each profession. The selected artists’ creations are presented through a catwalk show for the fashion competition, a group exhibition for the photography competition, a group exhibition and a video for the accessories. Over the four days of the festival, the selected young artists individually present their first collection through a day spent with the members of the jury, and then during a catwalk show open to members of the fashion world and the public of the Festival, which is coordinated under the artistic direction of Maida Gregori-Boina.