NEB Academy | Fashion Shift

Fashion Shift
Support for collaborative and circular fashion projects

Category: Calls for proposals
Publication date:
NEB Fashion Shift call 2026

This call for proposals supports collaborative projects that develop practical solutions for a more sustainable, circular and responsible fashion industry.

It is aimed at initiatives that are already well advanced and wish to move to the next stage: testing, rolling out or scaling up their model, building on strong partnerships.

Photo de Harper Sunday sur Unsplash
Objective

The call aims to:

  • support concrete, market-driven solutions in sustainable fashion,
  • strengthen European fashion ecosystems,
  • encourage collaborative alternatives to fast fashion,
  • translate the principles of the New European Bauhaus into viable business models.

In particular, projects must:

  • operate across the fashion value chain (design, production, distribution, circularity, end-of-life, etc.),
  • demonstrate potential for commercialisation and impact,
  • include a dimension of co-creation and design-led innovation.
Photo de Francois Le Nguyen sur Unsplash
Who can apply?

The call for proposals is open to partnerships comprising between 4 and 6 independent legal entities from at least two eligible countries. Each group must include at least:

  • an independent fashion brand (SME) that has been in operation for at least three years,
  • a research organisation (university, research centre, etc.),
  • a public authority or a cluster,
  • a stakeholder in the fashion value chain.
Key considerations

Projects must aim to achieve measurable outcomes, such as bringing innovations to market or setting up start-ups. Partners must demonstrate expertise in sustainability and circular design. A video presentation of the project is required as part of the application.

Who is it for?

Designers and brands from Wallonia-Brussels are eligible if they are registered as a legal entity (SME) and are part of a European consortium that meets the criteria. This call is particularly relevant for established brands already working on circularity, projects related to sustainable design, eco-design and new business models.

However, it is less accessible to young designers and sole traders without a European network.

Practical information
Timeline
  • Opening: 9 June 2026
  • Deadline: 31 August 2026 (5.00 pm CEST)
  • Results: late November 2026
  • Project start date: January 2027
Funding
  • Total budget: €2.5 million
  • Indicative funding: up to €500,000 per project
  • Funding rate: up to 100% of eligible costs
Contact

In addition to the information sessions, applicants may submit their inquiries via the official EIT Culture & Creativity Contact Form.

More information

NEB Academy | Fashion Shift | EIT Culture & Creativity

Infosession on 8.07.2026 from 10.00 to 12.00 online.

20 Years
Promoting Creative Minds

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