From 5 to 9 August, Copenhagen Fashion Week puts sustainable fashion in the spotlight. The event brings together designers from northern Europe and around the world to showcase their latest collections, highlighting innovation and creativity while respecting the environment. From fashion shows to inspiring discussions, this week offers a dynamic platform to explore the exciting future of responsible fashion.
A joint initiative
MAD Brussels, WBDM and Flanders DC have decided to collaborate to organise an event with international visibility on the fringes of Copenhagen Fashion Week S/S25 (5-9 August 2024).
Following MAD Brussels’ first participation in the Copenhagen International Fashion Fair in 2023, the partners recognised the potential for a more significant impact by joining forces. With a visibility event – not a participation in the trade fair – they aim to strengthen the presence of Belgian fashion designers on the world stage through In Our Name Belgium branding.
By pooling their resources, networks and knowledge, they aim to offer emerging and established designers better opportunities to showcase their talent and connect with industry professionals, media, influencers and buyers.
Date and venue
A half-day networking and visibility event is planned in conjunction with Copenhagen Fashion Week S/S25 (date to be confirmed between 5 and 9 August 2024). It will take place in the city (exact location to be confirmed).
Objectives
- To offer a collective platform for Belgian fashion designers to present their collections.
- Facilitate networking opportunities and connections with industry professionals, media representatives and international buyers.
- To improve the visibility and reputation of Belgian fashion designers internationally.
- To support the growth and development of the Belgian fashion industry.
Who is it for ?
Three to five fashion brands (men’s, women’s and/or accessories) will be selected following a call for applications. This new initiative will focus on promoting Belgian brands under the In Our Name – Belgium branding.
IN OUR NAME Belgium aims to support and strengthen the presence of Belgian fashion on the international stage. This initiative by MAD Brussels, Flanders DC and WBDM aims to encourage emerging and established Belgian designers who focus on quality, sustainability and innovation to penetrate new markets. The aim is to promote Belgian fashion with a strong, common voice.