Have you created a brand that people love? A brand that generates attachment, loyalty and enthusiasm?

Now’s the time to shine: apply for the ‘Love Brand of the Year 2025’ category!

The Belgian Fashion Awards are back for their 8th edition! On 18 November 2025, the best of Belgian fashion will be showcased at a festive and inspiring ceremony. 8 prizes will be awarded, including the “Love Brand of the Year 2025”.

This category honours Belgian brands that have created a strong bond with their community. By joining this adventure, you are following in the footsteps of Four Roses, the winner of the 2024 edition.

Eligibility criteria

To be eligible, your brand must :

• have been active for at least 3 years;
• be established in Belgium.

Selection procedure

On the basis of the applications, a professional jury will select 10 finalists according to the criteria detailed in the rules of participation. The general public will then vote to select the winning brand. Please note: submitting your application does not automatically guarantee your selection for the public vote.

How can you take part?

Share what makes your brand unique and why it deserves to be celebrated.