Launched in 2017, the Fashion Programme offers Belgian brands an annual grant to develop a project or support to work with experts.
In 2022, WBDM is offering:
- a project grant to four fashion companies for their international development. This support is intended to consolidate an export project that is already under development.
- personalized support with a professional coach allowing six designers to perfect their international development strategy (image, positioning, communication, collection plan, search for partners, etc.), granted through coaching grants.
The selected brands will have to stand out for their originality and professionalism and demonstrate the potential to break into the international scene.
Another new feature this year is that special attention will be paid to the brands’ efforts for a sustainable development (although this is not a selection criterion).
The selection is scheduled for autumn 2021 before an international jury. The selected companies will contribute to the international influence of Belgian fashion.
Discover our call for applications.