Each year, the Fashion Programme offers Belgian fashion brands an annual grant to develop a project on the international scene or support to work with experts.
In 2022, more brands than the previous years will benefit from WBDM’s support.
The selected brands stand out for their originality and professionalism and demonstrate the potential to break into the international scene. They contribute to the international influence of Belgian fashion.
Personalized support with a professional coach allowing will be given to six designers to perfect their international development strategy (image, positioning, communication, collection plan, search for partners, etc.), granted through coaching grants.
The selection took place at the autumn 2021 before an international jury composed of: