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Belgium is Design / The object becomes.
The object becomes. - Belgium is Design

Belgium is Design 
The object becomes.

Category: EVENT
Date de l'événement: 06.09.2021-31.03.2022
©Belgium is Design

The short film directed by Alexandre Humbert in collaboration with Giovanna Massoni and produced by Belgium is Design will tour the world in 2021 and 2022.

Born from the meeting between Giovanna Massoni, curator, and Alexandre Humbert, designer and film director, this movie tells the story of Belgian design at a historical moment that determines an important turning point in its role.

Shot between February and April 2021 across Belgium, the film accompanies us through the attitudes, words and gestures of nine protagonists of circular design, reuse, regeneration of resources, new models of organization and production.

One story, nine practices: the stories blend together to create a unity of space and time, building a single voice common to all. The object (the design), assumed here as a starting point, has a variable, vulnerable identity and becomes a pretext for determining the locations in which the narrative is integrated. An agile artifact generated by individual and collective experience, it passes from one hand to another, it adapts, it is shared, it regenerates. The work is (again) open – as Umberto Eco wished. (Opera Aperta, 1962).

Official screenings:
  • Milan Design Week, September 6-7, 2021
  • Milan Design Film Festival, October 23, 2021
  • Architecture and Design Film Festival (USA and Canada): Vancouver  November 12, 2021.
  • Casa Valonia: Madrid25.11.2021

Practical info

The object becomes.
A film by Alexandre Humbert
Production curator : Giovanna Massoni
Original music : Arnaud Pujol
30 min.

Collaborations
Press kit

Promoting Creative Minds

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