New York is one of the most exciting — and demanding — markets for creative brands. The Belgian Pop-Up in NYC offers Belgian designers and brands the opportunity to showcase their work collectively at the heart of the New York scene, through a temporary retail and exhibition space dedicated to Belgian design.
Submit your application by 21 April 2026.
A pop-up in the heart of Soho
This pop-up aims to boost the international visibility of Belgian fashion talent, facilitate meetings with industry professionals and the general public, and enable participants to test their positioning in the US market under controlled conditions.
The format
Selected candidates will benefit from:
- a presence within a collective pop-up in New York: The Canvas, a dedicated space at 456 West Broadway — the global capital of retail — for three weeks, from 8 to 28 October 2026;
- a shared professional environment (space, communication, collective dynamic);
- hands-on experience in the US market.
The exact terms (dates, duration, financial conditions, support offered) are detailed on the call’s online platform.
Who is this for ?
This call for applications is aimed at Belgian brands and designers, particularly those in the fashion and accessories sectors, with creative projects that have strong narrative and international potential.
Projects must demonstrate brand consistency, commercial potential and the ability to operate in an international context, particularly in the US.