On 30 May, Brussels will be the proud host of the BEDA Forum, a day dedicated to exploring trends and challenges in the field of design. This not-to-be-missed event will be held at the Design Museum Brussels.
This year, the theme of the forum is “COOL Europe – by Design: Connected, Optimistic, Open, Sustainable“; an invitation to dive into the captivating world of European design and discover how connectivity, optimism, openness and sustainability are influencing our world.
The programme includes a series of conferences led by renowned experts in the field, updates on the latest developments in Europe and knowledge exchanges that promote inspiration and highlight the importance of meaningful conversations.
Aware of the current challenges and crises that surround us, the members of BEDA firmly believe that it is essential to cultivate enthusiasm rather than worry, optimism rather than pessimism. Design has always been a vehicle for positive change, and it is with this vision that this day will be approached.
Programme
30 May 13:30-18:00 CEST
13:30 – Welcome
Session 1
- Lisa Lang, Chairwoman at United Nations Global Innovation Hub Cultural & Creative Industries Taskforce
- Ambra Trotto, Director of Transformation at EIT Culture and Creativity
- Dr. Felix Kosok, Director Design Discourse for World Design Capital Frankfurt RehinMain 2026 under the motto of „Design for Democracy”
Session 2
- Gareth Broadbent, Creative Director at True Life Story
- EUIPO news
- Saccord Project news
- BEDA member pitches
Session 3: Conversations towards actions
18:00 – Networking over a glass of wine