In collaboration with the export department of hub.brussels, Flanders DC and MAD, WBDM organises a meeting between designers and international design companies. This year, the event is held at the MAD. It represents a unique opportunity for designers to present their work to editors who are looking for new products.
This year, an exhibition presenting the projects of the 15 selected designers is organised under the artistic direction of MAD. The theme of this exhibition is the color that transports the visitor in a chromatic and sensory journey as soon as he arrives. The MAD Window is its starting point with the installation Triclinum designed by Caroline Wolewinski and Sandro della Noce, winners of the last Design Parade in Hyères.