WBDM is delighted to announce the grant-winning brands of the Fashion Programme. 2026 is a particularly symbolic edition as it marks the 10th cohort of this flagship initiative dedicated to the strategic and international development of fashion brands from Wallonia and Brussels.
Ten years of support, professionalisation and influence are embodied by this anniversary promotion with ambition, maturity and strong potential for international growth.
This year, five brands with structured projects ready for international expansion are receiving direct financial support. WBDM is also awarding six coaching grants to designers and entrepreneurs with high potential, in order to provide them with targeted support at a key stage in their development.
5 winning brands with direct financial support
Marie Adam-Leenaerdt – 35.000 €
A key figure on the Belgian scene, Marie Adam-Leenaerdt pursues a conceptual approach that is gaining increasing international recognition. This support will enable her to consolidate her distribution network and strengthen her already notable presence at Paris Fashion Weeks – a major lever for global visibility.
Lunetier Ludovic – 20.000 €
With its exceptional craftsmanship and frames handmade in Belgium, Lunetier Ludovic aims to strengthen its foothold in premium markets in Europe and Asia. The grant will enable the company to ramp up its international visibility strategy to meet a growing demand.
Kaly Ora – 20.000 €
A pioneer in sustainable swimwear, Kaly Ora relies on an agile, circular and already well-structured model. The aid granted will support its international B2B expansion through increased development at leading international trade shows and potential international collaborations aligned with its commitments.
El Tayeb Nation – 10.000 € + 4000 €
At the crossroads of identity expression, performance and fashion, El Tayeb Nation benefits from dual support. Financial backing and strategic guidance will enable it to clarify its positioning, strengthen its business model and develop opportunities for exposure on the international creative scene.
Kinamania – 10.000 €
Kinamania crafts a rich narrative universe, combining craftsmanship with a strong visual identity. This support will help develop the brand’s reputation in other European markets.
Coaching grants
Alongside these direct funding, 5 other coaching grants have been awarded to
The coaching sessions will focus on fundamental issues such as commercial strategy, financial structuring to prepare for export, distribution, international visibility and communication or preparation for key trade fairs.
The 10th edition confirms the essential role of the Fashion Programme and coincides with WBDM’s 20th anniversary
For this anniversary edition, WBDM reaffirms the mission of the Fashion Programme: to support the emergence, consolidation and internationalisation of brands from Wallonia and Brussels by offering them a professional, strategic and sustainable framework.
This 10th promotion takes on a special significance as it comes in the year that WBDM celebrates its 20th anniversary – two decades dedicated to supporting the creative design and fashion industries of Wallonia-Brussels and promoting them on the international stage.
For 10 years, the Fashion Programme has been identifying talent, structuring entrepreneurial initiatives and accelerating export development and international visibility.
The 2026 grants-winning brands fully embody this dynamic, illustrating the creativity, maturity and ambition that characterise the fashion sector in Belgium.