For the first time, the Belgian brand FAÇON JACMIN, founded by sisters Alexandra and Ségolène Jacmin, has been included on the official Paris Fashion Week calendar, marking an important milestone in its international journey.
On this occasion, they presented their Spring/Summer 2026 collection, entitled The Morning After, at the Wallonia-Brussels Delegation in Paris. Inspired by the atmosphere of the delegation’s famous annual cocktail party, the collection humorously and elegantly captures the hazy moments of the morning after a party: tousled hair, smudged make-up, improvised outfits… but always with that characteristic Belgian ease.
The immersive scenography featured living tableaux: models waking up, getting ready or rushing about their day, in a kind of theatre of everyday life. The pieces, both practical and stylish, play on layering, optical illusions and shifting textures, designed to accompany a fast-paced and unpredictable life.
Belgian brands such as Komono, Loop Earplugs and Couleurs de Noir contributed to enriching the experience, highlighting local roots and collective creativity.
This first official participation in Paris Fashion Week marks an important milestone in the international development of FAÇON JACMIN, which benefits from WBDM’s support as part of the Fashion Programme.