The Fashion Programme of WBDM is designed to support fashion designers in their internationalisation process. It aims to encourage diversity, innovation and creativity in the fashion sector and promote the presence of Belgian brands on the international scene.
What does the Fashion Programme propose?
In 2026, WBDM is offering brands based in the Walloon Region or Brussels:
- 5 grants (1x €35,000, 2x €20,000 and 2x €10,000) to boost their export strategy;
- 6 coaching grants of €4,000 to be supported by experts.
How are the grants used?
Financial support canbe used to (but not only):
- help with promotion abroad: Selected designers can take part in renowned international events such as trade fairs, fashion shows and exhibitions. This gives crucial visibility to their collections and expands their professional network.
- support in finding foreign markets: Industry experts are also available to guide designers in identifying opportunities in specific markets.
- strengthen international business skills: Coaching sessions strengthen designers’ skills in international business management, marketing and negotiation.
Selection process
Applicants to the programme are assessed on the basis of the artistic quality of their designs, their commercial potential and their international development strategy. A panel of fashion industry experts selects the most promising designers and is composed of:
- Aurélie De Burbure, Bureau of Relations & Image;
- Jules Peremans, Head of Sales, Untitled Showroom;
- Alexandra Pisco, Founder and et consultant, Pisco & Co;
- Christian Poulot, Head of Pedagogy Bachelor, ISG Luxury Management;
- Dominique Tourneur, General director Products & Services, AWEX;
- Justine Claisse, Service Culture, WBI;
- WBDM team.
The winning brands for 2026
For direct grants:
For coaching grants:
Inspiring success stories
A number of fashion designers have already benefited from the Fashion Programme and achieved notable success on the international scene. Discover these inour news and interviews. The programme has contributed to the reputation of emerging brands, opening new doors and stimulating economic growth in the fashion sector in Wallonia and Brussels.