Thanks to the Recovery Plan of the Government of the Walloon-Brussels Federation, WBDM offers collective workshops to accompany designers and professionals (fashion and design sectors) in an in-depth reflection of their global export strategy and their digital communication.

This series of workshops with experts will allow groups of maximum 8 people to review or perfect their global and/or digital strategy with a focus on international development. 

Two types of workshops are set up:

• global export strategy
• digital communication strategy

Their objective is to provide personalised support to participants in a collaborative context of exchanges between professionals in a given sector.

GLOBAL STRATEGY AND EXPORT – Design

20, 24, 27, 30 June 2022 from 10:00 to 16:30 with Yves Voglaire and Christine Englebert.

In 4 sessions of 5 hours each, you will have the opportunity to make an in-depth analysis of your business, to visualise it, to sort out your ideas, to develop or improve your business model.

GLOBAL STRATEGY AND EXPORT – Fashion

17, 24 June and 1 July 2022 from 10:00 to 13:30 withAstrid Lefevre.

In 3 sessions of 3.5 hours, Astrid Lefevre will address different topics with a very operational approach, focused on the result and always with great benevolence.

GLOBAL STRATEGY AND EXPORT – DESIGN & FASHION

September 1, 6 and 9, 2022 from 10:00 to 16:30 withAlok Nandi.

By mixing designers and fashion and design companies, these workshops will favour a collaborative and participative approach, focused on the entrepreneurial project of each designer/company, while remaining pragmatic and action-oriented. At the end of these 3 sessions of 6 hours each, participants will be equipped with decision-making tools to develop strategies, narratives and action plans.

COMMUNICATION AND DIGITAL STRATEGY with Vaya Sigmas.

FASHION – 20, 22 September and 4 October 2022 from 10am to 4.30pm 
DESIGN – 26, 29 September and 6 October 2022 from 10am to 4.30pm

The basic level is for fashion and design designers and entrepreneurs who have created and marketed a quality product and want to develop a consistent and attractive digital presence to expand their business through the Internet.

FASHION – 11, 18 and 25 October 2022 from 10am to 4.30pm 
DESIGN – October 13, 20 and 27, 2022 from 10am to 4:30pm

The advanced level is aimed at fashion and design designers and entrepreneurs who have already implemented a coherent and attractive digital presence and wish to accelerate their online business development with strategy, intelligence and customisation.

To participate, candidates must meet the following conditions:

• Have their head office, a subsidiary or a branch in Wallonia or Brussels;
• Have an export development strategy and a communication strategy.

Having already received an individual grant from WBDM does not exclude participation in the workshops.

A selection will be made on the basis of the applications (see rules).