Thanks to the Recovery Plan of the Government of the Walloon-Brussels Federation, WBDM offers collective workshops to accompany designers and professionals (fashion and design sectors) in an in-depth reflection of their global export strategy and their digital communication.
This series of workshops with experts will allow groups of maximum 8 people to review or perfect their global and/or digital strategy with a focus on international development.
Two types of workshops are set up:
- global export strategy
- digital communication strategy
Their objective is to provide personalised support to participants in a collaborative context of exchanges between professionals in a given sector.
GLOBAL STRATEGY AND EXPORT – Design
In 4 sessions of 5 hours each, you will have the opportunity to make an in-depth analysis of your business, to visualise it, to sort out your ideas, to develop or improve your business model.
GLOBAL STRATEGY AND EXPORT – Fashion
17, 24 June and 1 July 2022 from 10:00 to 13:30 withAstrid Lefevre.
In 3 sessions of 3.5 hours, Astrid Lefevre will address different topics with a very operational approach, focused on the result and always with great benevolence.
GLOBAL STRATEGY AND EXPORT – DESIGN & FASHION
September 1, 6 and 9, 2022 from 10:00 to 16:30 withAlok Nandi.
By mixing designers and fashion and design companies, these workshops will favour a collaborative and participative approach, focused on the entrepreneurial project of each designer/company, while remaining pragmatic and action-oriented. At the end of these 3 sessions of 6 hours each, participants will be equipped with decision-making tools to develop strategies, narratives and action plans.
COMMUNICATION AND DIGITAL STRATEGY with Vaya Sigmas.
FASHION – 20, 22 September and 4 October 2022 from 10am to 4.30pm
DESIGN – 26, 29 September and 6 October 2022 from 10am to 4.30pm
The basic level is for fashion and design designers and entrepreneurs who have created and marketed a quality product and want to develop a consistent and attractive digital presence to expand their business through the Internet.
FASHION – 11, 18 and 25 October 2022 from 10am to 4.30pm
DESIGN – October 13, 20 and 27, 2022 from 10am to 4:30pm
The advanced level is aimed at fashion and design designers and entrepreneurs who have already implemented a coherent and attractive digital presence and wish to accelerate their online business development with strategy, intelligence and customisation.
To participate, candidates must meet the following conditions:
- Have their head office, a subsidiary or a branch in Wallonia or Brussels;
- Have an export development strategy and a communication strategy.
Having already received an individual grant from WBDM does not exclude participation in the workshops.
A selection will be made on the basis of the applications (see rules).