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R+Huberty: When it all clicks into place Fashion - 29 May 2015

Robin Huberty ©Nicolas Campion

Before starting his fashion studies at the HELMo (Liege), Robin Huberty had never opened a fashion magazine. Today, an honours degree and two collections later, he knows exactly what he wants. The butterfly effect?

When he named his brand, Robin Huberty slipped a "+" sign between the initial of his first name and his surname. A purely graphical effect? Probably not. Because it took a lot of effort, patience, rigour and commitment to switch from being a mere student “who came to fashion quite by accident” to being a designer. A designer who today heads up a small brand that, to go by those in the know, can look forward to a bright future. “I couldn’t even sew on a button when I arrived at the HELMo in 2010. And my fashion culture was limited to a handful of the big names in fashion. When I failed my first year, I naturally had to take a long hard look at myself. The fact that teachers encouraged me to continue was a turning point. I pulled up my socks, went to see exhibitions ... Then, to stand out from the crowd in some way I created a men’s collection. This triggered the second Eureka moment. I just knew that this was what I wanted to do”.

A boy, a brand

In 2013, Robin graduated and started working on his brand. Launched this summer, his first collection won over the Brussels store Stijl, a reference in its own right. In the process, he entrusted his press relations to Sophie Carree, who also enthuses about the very accomplished side of this first series of pieces. “For now, I have a job (in a clothing store, ed.) that keeps me busy every morning, four days a week. The rest of the time I work on brand development. From the outset, I’ve tried to surround myself with people who share my vision. The photographer who took the photos of my catalogue is in his final year at Saint-Luc. We were on the same wavelength from the word go”, says Robin. On the production side, the designer is a signed-up member of the Made in Belgium movement. For ethical reasons, but not only. "This proximity is part of my philosophy, but it is also a way of keeping an eye on the work in progress”, he adds.

Show(room) dream

Today, Robin is making the most of this burgeoning recognition while looking to the future: "I’m waiting to complete three collections (the condition to apply, ed.) to try to win a place in the showroom [les belges] in Paris during men’s Fashion Week. The support and guidance of Wallonie-Bruxelles Design Mode are exactly the kind of backing I need if I want to develop the brand internationally. For the present, I'm busy on all fronts: doing the sketching, prototyping, production monitoring, prospecting, the marketing and communication side of things ... I am also taking night classes in photography as a way of fine-tuning my eyes”. Although his brand is only in its infancy, Robin Huberty’s monochrome silhouettes are proving a hit. “I like the idea of ​​dressing men with contemporary pieces that are relatively timeless and even unisex in some cases. Pieces that will last over time”, he points out. Lasting. Now that’s an idea. It remains to be seen what happens when we press the "+" button. But in any case it all seems to add up from where we stand.

Marie Honnay

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty FW15 ©Nabib Chtaïb Opoulos

R+Huberty SS15 ©Nathalie Noel

R+Huberty SS15 ©Nathalie Noel

R+Huberty SS15 ©Nathalie Noel

R+Huberty SS15 ©Nathalie Noel

Further information

www.robinhuberty.com



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