Himspire designs its products in Brussels and manufactures them almost entirely in Italy, the heart of quality textile; but also manufactures in Belgium. Its strength is to produce niche items as limited series which guarantee an exclusive product to its clients.
Even if the brand is aimed at men, it is also unisex, "an oversize sweater can be worn as a dress by a woman". The brand also sells some pieces exclusively for women.
Himspire : a pipe story
Himspire comes from the contraction of two English words: "him" and "inspire". They wanted a name that can be remembered. It is an invitation to wear what you want without being frightened of what others may think. "Himspire is an expression of your personality".
Their logo: a pipe. "We wanted to capture people’s imaginations, find something that is strong and easy to remember". A wink to the Belgian artist Magritte, and so, by extension, to the Belgian style, as well as the pipe is a chic accessory.
Himspire and nightlife
They have a broad presence: in addition to the website, they are present in some concept stores (Brussels and Antwerp), and they also go to their clients, both day and night, during various events (parties, openings, clothes sales, fashion events...), thanks to their portable booth. They associate their products with festive experiences. "We have a partnership with Vedett and Jameson, which allows us to distribute drinks at our stand, when appropriate, enhancing on the Himspire stand experience". Thanks to this approach, they touch a different public who is often asking for this type of concept. They have a wide and loyal public, which is very connected to the fashion world. They are not only present in Belgium in cities like Brussels, Antwerp, Tournai or Mons, but also beyond the borders. After Saint Tropez last summer, they hope to gain the heart of the Paris nightlife. Supported by many DJ's, they experience a huge success in night clubs. "We are totally devoted to our target audience; people who love fashion, new trends and new cuts. But with Himspire they also have the possibility to have unique and original clothes, at a reasonable price, always with quality."
The watchword? Remain accessible.