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42|54 Ready-to-wear

Selected by WBDM for its international events

“By winning a gold medal in the Olympic Games of Beijing, we achieved the merely impossible.The dream of a group of women, who were not only athletes, but also dear friends came true. In the following years we each proved to not only be dedicated sportswomen, but the will to succeed in other aspects of our lives, by combining both our passion for sport and fashion.This resulted is the birth of 42|54 a sportswear inspired brand named after our national record and the time in which we wrote a tiny piece of Belgian history.”

Olivia Borlée and Elodie Ouedraogo 

42l54 redefines what sportswear is supposed to look like. From the reworking of the traditional hoodie to the reinterpretation of the Japanese kimono, every piece stands strong on its own. The ultra-chic body’s, unseen in the world of sportswear, are provocative and subversive at the same time. By adding beautiful and strategically placed details on the t-shirts, it becomes abundantly clear that the simplest designs in this repertoire are no less important

Article "42|54. A Belgian success story"

http://www.4254sport.com

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